Importance of App Reviews:
Enhances Trustworthiness: Positives are as important as negative reviews, which ultimately reflects the satisfaction of the user. Potential users are easily swayed into downloading the app seeing a large number of good reviews about it. Reviews give an impression of the current status of the app and the experience of other users with it.
Enhances App Store Rankings: The more positive reviews your app receives the higher its placement among the app stores such as Google play Authentication Services and App Store apps. These sites favor the high engagement apps and app reviews falls heavily on this category. Higher ranking increases the exposure of your app thus increasing organic traffic received.
Useful for making Progress: Most users write review about what they like and what they do not like. This information can be very useful to make extra improvements in order to have a better retention of users in the future.
How to Promote App Reviews:
-
Asking Users for Reviews: Stick your neck out and ask them for feedback. Vertically prompt after their use at certain app milestones (after completing a task for example) how do they feel about the app and request them to rate. In doing so, place a link that should be opened to go to the review part.
-
Â
Give Something in Exchange for In-App Review: Bonuses and discounts can help in encouraging the users to leave the review feedback but note instead of forcing anything reward the user for that feedback. These benefits should work well with the user experience and not seem awkward.
Â
-
Digital Marketing: Connect with your users with promotional messages on their social media pages, even when they’re done with the app Don’t forget social media is a wonderful medium to praise the app with reviews.
-
Use Paid Marketing Promotions: Paid features and tools can be of great relief in running various promotional features to increase marketing campaigns, for example, Google Ads, Fb, or Instagram for your app in its specific niche. Such campaigns generally help in increasing app downloads and hence more reviews. Â
-
Engage with thought leaders and bloggers: You can use this style of blogging to attract users to your app and it can be much more effective – Famous bloggers and bloggers can advertise your product and your application. Their followers can be influenced by using the app and also leave a review.
 Â
Benefits of More App Downloads:
- Increased Profit: More downloads usually result in more purchases within the app or revenue from advertising depending on the monetization model of the app.
- Increased Audience Size: I wouldn’t say it makes much difference at the moment, but just that with new users who download more of your app, it stands greater chances of going viral.
- Improved Brand Awareness: Increase in downloads enhances the chances of being discovered by users on directories hence no one is likely to ignore the app.
- Availing of Greater App Store Ranking: Popular apps or apps that have high download rates have high chances of page ranks positioned higher therefore easier to find the app implanting the use of new users.
- Raising the number of app downloads and increasing the number of app emphasized the need for reviews of the app, and explanation advertising strategies assist in accomplishing this.
1 thought on “The Importance of Encouraging More App Reviews and Their Benefits”